By Adam Welz
Former footballer joins Edward Norton, Yao Ming and Prince William in fight against elephant and rhino poaching. But let's not forget about Africa's other threatened species – such as vultures.
My last post was about the need to reduce demand for rhino horn and ivory in Asia to stem Africa's current poaching crisis. This week my inbox bulged with photos of mega-celebs trying to do just that.
Actor Edward Norton filmed a couple of public service announcements in New York on Tuesday to raise awareness of the illegal ivory trade, and yesterday Prince William, David Beckham and basketball player Yao Ming got together in London to film another brace of spots about rhino and elephant killing. The ads will go out this year as part of campaigns put together by the nonprofit WildAid, working in conjunction with other organisations.
Beckham is a recent addition to a growing squad of pachyderm-protecting personalities. Yao Ming has for years lent his name to various wildlife causes, including campaigns to end shark finning and the use of ivory. Norton is the president of the US board of the Maasai Wilderness Conservation Trust, which works in East Africa. Prince William has a well-known love for the wilderness and has just launched United for Wildlife, an alliance of seven of the world's largest conservation organisations whose first order of business will be tackling the illegal wildlife trade.
After the Duke of Cambridge did his turn in front of WildAid's cameras, he spoke at the Tusk conservation awards ceremony to honor African conservationists. One of the nominees for the 2013 awards is Kerri Wolter, a South African whose mission is to save some of Africa's least-appreciated creatures, vultures. More....