By Paul Eeles
Chris Bliss, Estate Director at Liverpool ONE has welcomed the Secretary of State for Environment, Food and Rural Affairs to the retail and leisure destination. The visit coincided with the launch of a new campaign featuring life-size elephants, highlighting the threat of the booming ivory trade.
The Rt Hon Owen Paterson MP came to see the installation, which features a family of four life-size elephants. Mr Paterson is the minister responsible for the Department for Environment, Food and Rural Affairs (DEFRA), which is one of the bodies behind ‘If They’re Gone...’: a campaign which encourages shoppers, workers and commuters to consider a world in which elephants have been rendered extinct because of human behavioural patterns.
DEFRA teamed up with experts from Knowsley Safari to bring the life-size replicas to Liverpool ONE, where they will raise awareness by standing on busy Paradise Street. In their first morning at Liverpool ONE the elephants caused quite a stir, with lots of passersby stopping to take photographs or ask questions. Mr Paterson saw this popular reaction to the campaign at close quarters.
It’s hoped that the statues will encourage people to think twice before buying anything that may have been made using endangered animal parts or resulted in the destruction of their habitats.
Poaching, combined with damage to their habitat from the growth of the human population, leads experts to believe that the African elephant could become extinct within the next 25 years unless action is taken. More....