A new interactive magazine and iPad app, Unveiling the Ivory Trade, released by the International Fund for Animal Welfare, uses digital storytelling as an unusual campaigning tool to highlight the escalating illegal ivory trade and to save elephants.
Unveiling the Ivory Trade brings together video, audio, illustrative graphics, visually inspiring photography and interesting text to create a dynamic digital storytelling experience. The magazine is viewable through the browser as an online experience, but can also be downloaded as an archival AIR application or viewed on iPads as a downloadable app at http://elephantdigimag.ifaw.org/ipad.
"Right now the quickest way to spread the message that the illegal ivory trade is killing elephants by their thousands is to take it online. That is exactly what IFAW has done with Unveiling the Ivory Trade," said Jason Bell, IFAW director - elephant programme.
"It's a multimedia, interactive report that addresses the complicated issues of the ivory trade and that meets the way people communicate right now. If we are going to stop elephants being slaughtered for their ivory, then we have to find appealing ways to get that message across. Unveiling the Ivory Trade does that."
Developed to take advantage of social media
The magazine has also been developed to take advantage of social media and how people communicate online. People can interact with each screen and share or tweet through their individual networks, allowing individuals, companies and NGOs to actively spread the message and make a greater impact to helping stop the ivory trade.
Unveiling the Ivory Trade went live during the CoP16 of the Convention on International Trade in Endangered Species (CITES) in Bangkok, Thailand.
"It will help IFAW bring its concerns to the fore and highlight the challenges we facing in conserving the species. Hopefully, it will also help the viewer to make better informed choices about how we save elephants," said Bell. More....