By Duncan Alfreds
A South African company has put its money where its mouth is in the fight against rhino poaching that has devastated the animal population.
Fair Cape has committed itself to making a 50c donation for every six pack of yoghurt over the next six months to fund anti-poaching activities.
"The brand is built on a couple of pillars and one of these pillars is called Fair Cape Cares and it's basically that pillar of the business that we are involved in issues that we do identify and try and get involved in those," Melt Loubser CEO of Fair Cape, told News24.
Loubser, though conceded that the pledge was part of the company's marketing strategy, but argued that there were tangible benefits for the cause of rhino conservation.
"It's definitely marketing - it's cause-related marketing which means that at least there's something coming out of the marketing and in this case... the attitude of the organisation is that yes, we have to do the marketing, but then at least a huge benefit flows from that marketing to causes that are in need of funding."
According to the department of environmental affairs (DEA), 688 rhino have been poached in SA so far this year. This is on course to nearly double the 668 total of 2012, which was also significantly higher than the 448 poached in 2011.
The department of environmental affairs has committed itself to ensuring the survival of South African rhino despite a spike in poaching. More....