Louth IFA chairman Matthew McGreehan has welcomed a new campaign to combat the problem of rustling.
Launched on Friday, and jointly organised by Crimestoppers, the Irish Farmers' Association and Gardai, it is calling on members of the public and those in the farming community with information to come forward.
A reward of €10,000 is also being offered for significant information that will lead to the arrest and charge of individuals in connection with livestock theft.
'It was frustrating for a while that nothing was happening, but this will bring the issue more to the forefront and shows gardai are taking it more seriously,' said Mr McGreehan.
Last year rustling occurred locally in Ravensdale and Knockbridge, while other border counties, such as Monaghan, Cavan and Armagh were also targeted.
'I don't know if the €10,000 will ever be used, but this campaign will put the spotlight on the people involved,' the Louth chairman continued.
'It is a good thing, and I look forward to it. It will keep the pressure on.'
Information can be given anonymously to the Crimestoppers confidential telephone service by calling 1800 25 00 25. Alternatively, information can be provided to garda stations.
Tim Dalton, chairman, Crimestoppers said: 'The call is free and the information is given completely anonymously, without fear of recrimination.'
Derek Byrne, Assistant Garda Commissioner, added: 'I am appealing for members of the public, and in particular any member of the farming community, who have noticed or heard about suspicious activity around farms to come forward.'