By Kate Good
It’s finally happened! Groupon has officially agreed that ALL shark-related products will be banned from sale across the 48 countries in which they operate. Way to go Groupon!
In June of 2013, Groupon made a statement saying they would “refrain from launching any deals involving shark or shark-related product.”
Yet, in May of 2014, a promotion for shark cartilage pills debuted on the site. Blue sharks are the primary targets of this sick supplement trade, killed for their fins that are high in Chondroitin Sulphate, a common nutrient taken for join pain and inflammation.
Like most supplements, there are in fact plant-based alternatives available for Chondroitin, yet the marketing schema promoting the potency of authentic shark cartilage pills has historically outweighed any cruelty-free alternatives.
More than 100 million sharks disappear from the world’s oceans thanks to money-making gimmicks such as this so it is of the utmost importance that retailers of these products take on the responsibility to making sure shark-related products are NOT sold through their outlets.
After running a petition on Change.org and garnering support for ending the sale of shark-related products on Groupon, Gary Stokes, the director of Sea Shepherd Asia received notice that as of today there will no longer be shark products sold on Groupon.
Truly a great win for sharks that should be followed by every other major retailer of these cruel products. Now if only Groupon would take the plunge on banning SeaWorld products…hint, hint.