By Tom Rawle
More than 150 demonstrators today gathered outside the Chinese embassy in London to help ban China's rising and vile ivory trade.
With as little as 40,000 African elephants being massacred for their tusks last year, protestors have said enough is enough.
Wildlife charities Action for Elephants and Care for the Wild organised the protest and have encouraged China to destroy all of its ivory stock and close ivory carving factories.
Philip Mansbridge, chief executive of Care for the Wild, said: "We are asking China for their help – 70 per cent of the global market is China.
"If China bans ivory, demand falls, and the elephant population grows."
The often illegal slaughters of elephants are carried out by sophisticated organised crime gangs and the money is used to finance the terrorist activities of groups such as Al Qaeda-linked Al Shabaab.
Determined demonstrators arrived outside the embassy at 11am carrying placards in English and China's first language Mandarin.
Some signs read: "Kill the ivory trade, not the elephants."
Experts say that with the the rising number of poachers targeting African elephants, the species could be extinct within 20 years.
Maria Mossman, from Action for Elephants, said: "It's no secret that China holds the key to saving the planet's elephants, or making them extinct in the very near future.
"Although it was very encouraging to see China destroy six tonnes of seized ivory in the early part of this year, it's time now for China to take a much bigger leap forward and send a clear statement to the world - by banning the sale of ivory once and for all."
Earlier this month, more than six tons of confiscated ivory was destroyed by the Chinese government.
This signalled a swing in the favour of eventually banning the trading of ivory in People's Republic of China, which has been a booming business for the nation's economy in recent decades.
The United States also plays a large role in the international ivory trade.
Wildlife protection agency The Human Society is urging lawmakers across the US to ban the sale of ivory.
Wayne Pacelle, the CEO of Humane Society International, said in a blog post last week: "So many people don't connect their purchase of ivory with the epidemic of poaching, and we are reminding people that you can draw a straight line from the purchase of this product to the killing of elephants in their native habitats." Photos.