Wildlife and conservation charity Care for the Wild has launched a fundraising campaign around the theme of the Tooth Fairy tradition. The charity is inviting children to become 'Tooth Fairy Heroes' by pledging the money they would have received for lost teeth to the Tooth Fairy, to help her save elephants from being killed for their tusks.
'Little teeth save big tusks' The Tooth Fairy campaign follows on from the charity's lobbying of G8 leaders last month to commit foreign aid to the fight against elephant poaching.
Philip Mansbridge, CEO of Care for the Wild International, said: "The Tooth Fairy campaign gives us the opportunity to create a powerful experience that introduces the topic of elephant poaching and the wider issues - to highlight the brutal reality that threatens one of the most iconic animals of the world - and show them the ways in which their donations have a real impact on the fight against the ivory trade.”
Mobile apps for children The digital element of the campaign features a child friendly design and simplicity focuses on the donations process. The Tooth Fairy character guides visitors to watch a short video, and then rewards them with a personalised ‘Thank You’ certificate that they can print out and keep.
The campaign also encourages conversations between parents and children, about the issues surrounding the illegal ivory trade the need for the work that Care for the Wild does. More....