Public and private groups from across Southeast Asia observed the first Wildlife Conservation Day on December 4 at Bangkok’s International Airport with the announcement of new public-private initiatives. US Ambassador Kristie Kenney, along with dignitaries from the Thai Government and ASEAN, participated in the event, which was organized by the USAID-funded 4 December 2012 ARREST program. A MoU was signed between the ASEAN Inter-Parliamentary Assembly (AIPA) and ARREST to strengthen and harmonize wildlife crime legislation across ASEAN and support the ASEAN Wildlife Enforcement Network. Kenya Airways, Airports Authority of Thailand, Raitong Organic Farms, and several major hotel chains demonstrated their support to phase out trafficking and consumption of endangered species with such commitments as taking endangered species off their menus. The vent also previewed the new, innovative iTHINK awareness campaign which will debut online in February and during the 16th Conference of the Parties of CITES in Bangkok in March 2013.