Ivory jewelry and carvings are prized by some in Asia, but people should know they come from the massacre of elephants whose survival is threatened by rampant poaching, Chinese film star Li Bingbing (李冰冰) has said.
“I want to spread the message ... that we should stop the killing because there’s blood slaughter and a poaching crisis happening behind the beautiful carvings and jewelry,” Li said, visiting elephants in the wild in Kenya.
“Many consumers in Asia do not realize that by buying ivory, they are playing a role in the illegal wildlife trade and its serious consequences,” added Li, a “goodwill ambassador” for the UN Environment Program (UNEP).
“The current poaching crisis raises major concerns about the survival of elephants and rhinos here in Kenya,” she added, speaking on Wednesday in the Samburu national reserve, about 300km north of Nairobi.
Li, a major star in China, said citizens and the business community in Asia can “play a crucial role in preventing the illegal killing of elephants in Africa by saying no to ivory products.”
She has been visiting the east African nation as part of an awareness campaign aimed to help stamp out a rise in elephant killings, and reduce the demand for ivory. More....