By Vidya Prabhu
Foa a 20-something, Sonia Agarwal has lived an interesting life. This Babson College (Boston) graduate, who has co-founded the educational company Freshmentors and serves on the board of textile giant Donear Industries, has studied subjects as diverse as art history, philosophy, biotechnology, fashion management and political economics. But admittedly, nothing matches her excitement on having launched Whitenife, a social enterprise that aims at shrinking the ivory trade with the introduction of Elfh, a substitute to ivory. Agarwal speaks of her eco-sensitive venture.
What made you set up Whitenife?
My respect for nature and love for fashion and art made me launch Whitenife. Earlier this month, we launched the company to present the possibilities with Elfh, a substitute for ivory. Moreover, we will donate two per cent of our revenue towards elephant conservation and rehabilitation.
How is Elfh a substitute for ivory?
Elfh is a mineral-based composite that has been developed and manufactured in Europe. It is 89 per cent identical to genuine elephant ivory, both in terms of its mechanical and aesthetical properties, and it doesn't break as easily. This significant property has helped many Rajput women save their marriages, because as per tradition, if a Rajput woman's bangles (often made from ivory) break or snap due to any reason, it could result in the marriage being called off. Besides, Elfh's resistance to chemical substances makes it easy to clean. More....