By Margaret Kalekye
Kenya Airways has embarked on a new initiative that targets raising over KSh60 million annually for wildlife conservation in Kenya,.
Under the campaign dubbed ‘Change Brings Change’, bags will be circulated in all Kenya Airways’ flights for passengers to donate to wildlife conservation causes throughout the world. The raised funds will then be deployed to national parks and conservancies.
The initiative done in partnership with the Born Free Foundation projects that up to £45,000 (KSh5.6 million) could be raised every month, based on current passenger traffic handled by the airline, which translate into over KSh60 million. Global foreign exchange specialist, Travelex, will be involved in handling the collections.
Kenya Airways Group Managing Director and Chief Executive Officer, Dr. Titus Naikuni said that the initiative underlined the airline’s commitment to promoting sustainable development in Africa by conserving wildlife.
“Wildlife is not only part of our heritage in Kenya but also a key driver of the tourism industry, which is a major foreign exchange earner and creator of job opportunities. For this reason, we all have a responsibility to support the conservation of wildlife. I would like to challenge guests on all our flights to give generously to this noble cause,” Dr Naikuni added.
The new initiative comes in the wake of growing concern over escalating cases of wildlife poaching, especially of rhinos and elephants, largely driven by demand for ivory and rhino horn in the Far East. More....