By Erica Martin
I read with great interest Paula Kahumbu’s latest blog in the Guardian.
I work with the IFAW communications team around the world to engage the media in covering poaching stories and the plight of elephants and rhinos.
The horror of what is happening with up to 40,000 African elephants losing their lives each year to fuel the increasing demand for ivory needs the world’s attention to drive change.
So it was interesting to read that in some ways increased media coverage may in fact be stimulating poaching as Paula heard from Duke University Professor Dan Ariely. He says that heightened awareness through news reports makes the problems of ivory trafficking and elephant poaching worse.
His argument stems from social acceptance: “Everyone else is doing it so why not me?” Ariely may have a point even though it is counter intuitive, but raising awareness through the media will always be paramount.
What’s also needed is to tackle the illegal ivory trade and poaching from every possible angle, which is something that IFAW is working hard to do. We are on the ground training anti-poaching patrols and working with our partner INTERPOL, and local enforcement officers to apprehend the poachers.
Tougher penalties like those recently approved by the Kenya government will also have an effect. As Paula points out in her blog, people will commit crimes as long as they think they can get away with it or if the potential punishment is light. When governments crack down hard – they send the message – “If you do this – you will get caught and you will pay a heavy price”. More....