The Duke of Cambridge, David Beckham, and Yao Ming have teamed up in London to film two public service messages on illegal wildlife products.
The aim of the campaign is to reduce the demand for both rhino horn and ivory. The targeted outreach is said to be China and Vietnam, as part of WildAid’s demand reduction campaign and the Royal Foundation’s United for Wildlife Collaboration.
The Duke of Cambridge said, “At the root of the illegal wildlife trade is the demand for products that require the deaths of tens of thousands of these animals every year, pushing them further towards extinction.”
The ivory trade claims the lives of an estimated 25 000 elephants annually and according to South Africa’s Department of Environmental Affairs, as of September 5 at least 618 rhinos were killed for their horns in 2013, which may break last year’s record of 668 poached rhinos later this month.
“When I learned of the current poaching levels in Africa, I immediately agreed to help get this message out,” said David Beckham.
“It is shocking to think that we could lose these animals from the wild in our lifetimes.”
Following a respite in the 1990s, demand for rhino horn is rising with booming economies in Vietnam and China. More....