By Amy Power
The publishers of new wildlife magazine World of Animals have promised to donate 10% of the publications’s earnings to an anti-poaching campaign, named “Save Rhinos Now”.
The latest issue features an article about the campaign and the work that Imagine Publishing will be doing with the Ol Pejeta Conservancy in Laikipia, Kenya.
The magazine will interview a number of key figures within the campaign throughout the year, to bring the plight of the animals to readers’ attentions.
Imagine Group Managing Director Damian Butt saw the distressing news footage of brutal rhino and elephant poaching activity in Africa, with animals often left wandering in agony and dying for days after having their horns cut off by illegal poachers and so decided to take action with the “Save Rhinos Now” campaign.
“Like many I was shocked to the state of disbelief at mankind’s ability to unnecessarily butcher such majestic animals as the African rhino, and I was determined to do something about it,” said Butt.
“This campaign has real financial support and worldwide media coverage behind it, and World of Animals is the right magazine to lead the charge against poaching and help prevent these atrocities in the future. I hope this campaign can generate significant awareness and financial support for Ol Pejeta’s fantastic wildlife conservation efforts.”
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