JOHANNESBURG - British businessman Richard Branson has joined calls for an end to rhino poaching.
In an article on his website, Branson says he’s “shocked, saddened and angered to read that a record 1,020 rhinos have been poached in South Africa this year – up from 668 in 2012 and just 13 in 2007. Local governments and global conservation groups have continuously increased efforts to stop poaching, however it’s become clear that the demand far outweighs the risk.”
He goes on to emphasise that rhino horn holds no medicinal value and calls on Vietnamese and Chinese authorities to tell their nations that “When the buying stops, the killing can, too”.
"Buying rhino horn, means killing a rhino. It’s not just as simple as taking their horn, but instead slaying the magnificent beast it belongs to."
Branson has also urged governments in countries which supply rhino horns, to do more to root out corruption at a local level. Video.