Kenya aviation company Safarilink has joined the campaign to support the fight against poaching by branding all their ten aircrafts with anti-poaching messages.
The firm is supporting First lady Margaret Kenyatta's "Hands Off Our Elephants" campaign that aims to raise awareness of the negative impact of the vice.
Safarilink Managing Director John Buckley said local and international airlines play a key role in transporting visitors around the continent.
Safarilink, which provides scheduled services to all the major game parks in Kenya, is the first airline to carry the messaging.
The campaign has made significant strides in raising public awareness in Kenya and around the world, and driving reforms in law enforcement in the region.
Kenya is renowned as a hub for the transiting of ivory. 80 percent of the ivory exiting Africa is passing through Uganda, Kenya and Tanzania.