By Kevin Heath
From today you may notice a slight difference to the lids of Kentucky Fried Chicken Krushems milkshake. The hole at the top is smaller to help prevent hedgehogs getting their heads trapped. Of course the best way to stop hedgehogs being killed by litter is not to throw it away in the first place but the move will help protect a fast declining but much loved species.
The packaging redesign follows pressure from the British Hedgehog Society who was successful a few years ago in getting McDonalds to change the lids of the McFlurries.
The sweet and tasty leftovers of the McFlurry or Krushems is irresistible to hedgehogs who could squeeze their heads in the older style lids but then found that the design prevented them from getting their heads back out.
When McDonalds changed their cup design they also added a warning on the lid telling people that litter harms wildlife.
Fay Vass, Chief Executive of BHPS said “We are delighted that KFC are changing their packaging to prevent littered cups from harming hedgehogs. We would ask that people dispose of litter responsibly as it can have a devastating impact on wildlife.”
A spokesperson from KFC said “From today, KFC in the UK and Ireland will cease production of the current lid for the Krushems cup. After consultation with the British Hedgehog Preservation Society, KFC UK/I has developed a new lid with a smaller aperture to prevent potential harm to wildlife and will introduce this into all restaurants over the coming months.” Video.