By Sylivester Domasa
Tanzania Breweries Limited (TBL) has donated equipment worth over 10m/- to the Tanzania National Parks Authority (TANAPA) to help combat poaching across national parks and game reserves.
Announcing the donation yesterday in Dar es Salaam during the official launch of Ndovu special malt’s new campaign dubbed ‘Ndovu Golden Experience’, TBL’s Marketing Manager Fimbo Butallah emphasises TBL’s commitment to support the anti-poaching drive. He explained that the equipment to be procured includes binoculars and global positioning system (GPS) facilities.
Marketing Manager Butallah said the launched campaign aims at rewarding the brand’s loyal consumers and promoting local tourism in the country after successful completion of last year’s Ndovu Defenders’ campaign which targeted elephant protection.
“This year we have provided equipment to protect our threatened wildlife against poachers,” he said.
“We believe that by promoting local tourism, we will awaken our protective instincts and we will all become Ndovu defenders, protecting elephants against poaching,” he added.
Ndovu Special Malt Brand Manager, Pamela Kikuli, told newsmen that under the campaign, every week two winners will win a trip to Selous National Park as part of efforts to promote local tourism. She noted that though tourism contributes significantly to the country’s economy, the number of foreign tourists far outnumbers that of local tourists.
“Ndovu golden experience wants to give an opportunity to our customers to change the way forward for local tourism and we shall reward them with trips to the Selous Game Reserve,” she said.
TBL joins other private firms such as Huawei Technologies (L) which in August this year announced its support to the government by supplying it with modern equipment to boost the ongoing anti-poaching campaign.